7 Health Check Tips for your Website
It’s easy to forget about your business website, hoping that it is happily doing its job in the background. Sadly your website might have a declining number of visitors, or not successfully converting views into enquiries and orders.
To help you to evaluate the performance of your website we have listed below 7 very simple tests…
1) Do you have access to your domain?
When meeting new clients we sometimes find that their old website developer is in sole control of the business domain, or that the passwords have been lost. This is a key business asset for you. You really need to be able to access the control panel of your domain and have the freedom to change your website at any point, should you decide to do so.
If this is an issue that you are experiencing ask your website developer to provide you with the log-in email and password.
2) Can you easily update your website?
Again this can sometimes be an issue. You, or someone in your organisation needs to be able to update content on the website. If you don’t have access to do so then you will need to go back to your website developer and request the log-in information for its control panel.
3) Is your website secure?
A secure certificate will protect your website. If you have one, then you’ll see a padlock next to your domain in the browser. If you haven’t you will see the words ‘Not Secure’ instead.
Most websites have now been updated with an SSL (Secure Sockets Layer) certificate, this is usually a task undertaken by the sites original developer.
If you haven’t got an SSL for your website, then it will really affect your rankings with Google. Why? because Google will penalise unsecured sites when providing search results. This is because it wants to protect users and connect them only with sites that are secure.
SSL prevents hackers from impersonating a site or stealing information that customers submit, such as an email address or a credit card number.
Another way to tell if you have an SLL is from your full domain e.g. for this site https://www.paulsaundersmarketing.co.uk the ‘s’ of the https shows that it has an SLL. Sites with http are the ones without the security certificate.
What’s the solution? Get your website developer to update your site to include a certificate, or get a new site. We only create sites with security certificates included.
4) Is your website mobile responsive?
We’ve linked a useful on-line tool below to check if your website is mobile responsive. This means that it is able to automatically resize to fit the device that it is being viewed on. This is vital for a couple of reasons. Firstly, you want to make it easy for your viewer to browse content when looking on a mobile. Secondly and similar to the last point, Google will penalise your site if it isn’t mobile responsive, so this will seriously affect your rankings.
For most websites mobile will now be the most used platform that it is viewed on and this proportion is still growing. Even if your website passes the test, do scroll through each page to check that headers, text and images are easily readable on mobile. Because your site should changes size to fit with each device it will look different when viewed on desktops, mobiles and tablets.
5) Is the content an accurate representation of what you do?
Working with new customers we often discover that their website is underselling what they do. The website that they have doesn’t promote their key qualities, strengths and unique proposition. Look at your website with fresh eyes, ideally as a potential new customer. Would it win you over? Would you want to make a purchase, or find out more?
If it doesn’t pass this test then invest some time to make some tweaks and update the content to give it a fresh look that is up to date.
6) Do all of the links work?
Below we have linked to another useful on-line tool. This one checks if the links to other sites and pages that you have added work, or are broken and just go to a dead page. This is very useful on a practical basis to help visitors to your site have a good experience, plus it won’t help your ranking if Google can detect that your site had a number of links that don’t actually work.
7) Are you keeping your website up to date with fresh, relevant content?
As well as keeping existing and prospective customers up to date with changes in your business, this is a great way of helping your ranking. It’s hard work (we know!!) but adding fresh content is really important. The best way to do that is with a blog, a chance for you to write about different aspects of your business and sector. This will help to show your knowledge and ideally share useful information to potential customers.
Can We Help?
If you want more information about any of this please do get in touch. We create affordable and compliant new websites that can easily be kept up to date. Call Paul Saunders on 01360 661029 for more information, or visit the Hire Us page.
Based in Loch Lomond Paul Saunders Marketing works throughout Scotland providing marketing consultancy and digital creative media for businesses, charities and organisations of all sizes. Core services include Marketing Consultancy, Commercial Photography, Video Production, Websites, Aerial Filming, Social Media, Design & Branding and Events. To find out more call Paul on 01360 661029 or get in touch via the Hire Us page.