The Community Partnership works with communities in Loch Lomond and the Trossachs National Park, leading on a number of different projects to support individuals and groups. In 2015 Paul Saunders Marketing was invited to work with school children, providing training on photography and marketing.
The specific aim of the project was to create a series of posters to promote rural careers. As the posters were to encourage young people to consider rural employment opportunities, it was appropriate for people of the same age to design them.
The Community Partnership organised attendance by representatives from local schools. We then presented a training course, explaining how we captured commercial photography. This included a brainstorm of how they could create photography that would best promote specific rural career options. Finally we visited a number of workplaces around Loch Lomond, with the young people given the opportunity to direct a photography shoot and capture for themselves a photograph that could be used on a promotional poster.
Throughout the project we provided assistance and support to the school children. On location we encouraged them to take control of the scene and direct the volunteers being photographed to the poses and scenes that they wished to create.
There was a prize competition element to the project. The participating young people didn’t know if they had captured a photograph that would be used on a poster until the night of a glitzy ceremony at Cameron House Hotel, Loch Lomond.
Here are the winning entries, all of the photographers and their schools are listed on the posters.
This was a very inspiring project to work on. Seeing the faces of the people whose photographs had been chosen to use on the posters was the best moment of the campaign. It was good to see the level of their enthusiasm and the opportunity to promote rural jobs in Loch Lomond & The Trossachs.
Based in Loch Lomond Paul Saunders Marketing works throughout Scotland providing marketing consultancy and digital creative media for businesses, charities and organisations of all sizes. Core services include Marketing Consultancy, Commercial Photography, Video Production, Websites, Aerial Filming, Social Media, Design & Branding and Events. To find out more call Paul on 01360 661029 or get in touch via the Hire Us page.