Rural Scotland Marketing Consultant

I work with rural businesses, charities and organisations across Scotland, providing practical marketing support that helps them communicate clearly, reach the right audiences and grow sustainably.

Based in Loch Lomond, my work naturally focuses on rural and place-based organisations, including tourism, land-based industries, community projects and environmental initiatives. While I work nationwide, rural Scotland is where much of my experience, insight, and long-term client relationships are based.

Experience working across rural Scotland

My client work has taken me across much of Scotland, from the Borders to the Highlands and Islands, and throughout Loch Lomond & The Trossachs.

Projects have included creating content along the full 96-mile West Highland Way, producing bilingual photography and video in both English and Gaelic. For Lantra Scotland, I delivered a series of rural careers films sharing real stories from across the country.

I’ve also worked closely with organisations supporting rural communities, including Forth Valley & Lomond LEADER, where I created case studies highlighting the impact of rural funding, and Forth Environment Link, producing content to support local NeighbourFood markets.

This hands-on experience gives me a strong understanding of the challenges and opportunities faced by rural organisations — from visibility and access to audiences, to limited budgets and capacity.

Marketing support that works for rural organisations

Rural businesses and organisations often need marketing that is flexible, affordable and genuinely useful. I offer support that reflects that reality.

My work combines marketing consultancy with practical delivery, including website design, professional photography, promotional video, PR, social media and brand support. Projects can be one-off or ongoing, depending on what’s realistic and most effective.

The focus is always on clarity, authenticity, and ensuring marketing activity works across multiple channels, from websites and social media to funding applications and stakeholder communications.

Connected to place

Place matters in rural marketing. Understanding landscape, community, seasonality and local context is often as important as the message itself.

Working from Loch Lomond, I bring a strong sense of place to the projects I work on, helping rural organisations tell their story in a way that feels genuine and rooted, rather than generic.