Marketing Support for Scotland’s Tourism Industry

I provide marketing support for Scotland’s tourism and hospitality industry, helping destinations, attractions, and visitor businesses increase visibility, attract the right audiences, and tell their stories more effectively.

Based in Loch Lomond and The Trossachs, I’ve worked in Scottish tourism since 2010, delivering photography, video, websites, campaigns and interpretation projects that support visitor growth, engagement and long-term destination success.

Alongside client work, I also run See Loch Lomond, a visitor website featuring guides to the National Park, which has attracted around two million visits to date. That insight into how visitors plan, search and choose experiences directly informs the work I do for tourism clients.

Trusted by Destinations and Tourism Businesses

I’ve worked with a wide range of tourism organisations across Scotland, from national attractions and destination groups to independent hospitality businesses and guides.

Early projects included photography, video and campaigns for Love Loch Lomond, the area’s official destination group. I later joined the board, providing five years of marketing advice to support the growth of the local visitor economy.

Another long-term partnership has been with The Oak Tree Inn at Balmaha, where I developed the Balmaha Experience campaign to promote East Loch Lomond and encourage more extended stays and deeper exploration of the area.

At Loch Katrine, I’ve supported destination marketing for the Steamship Sir Walter Scott over many years — from digital content and PR to TV advertising and visitor experience projects.

I’ve also worked with smaller tourism businesses and professionals across Scotland, including independent tour guides, accommodation providers and outdoor specialists.

Supporting Scotland’s visitor experiences

My work in tourism goes beyond promotion alone. I help destinations and visitor businesses shape experiences, interpret places and communicate what makes them special.

Projects include visitor information and interpretation, route and trail promotion, brochures, maps and signage, supported by photography, video and digital platforms.

A recent example is The Trossachs Trail — Scotland’s first geographical driving route — where I helped refresh content and promote the trail through a website, a printed guide, a map, and on-the-ground interpretation.

Tourism Case Studies

Below are examples of tourism marketing projects delivered for destinations and visitor businesses across Scotland.

Tourism marketing that’s rooted in place, experience and storytelling

Whether you need support for a one-off project or ongoing help with marketing, websites, photography or video, I can help you communicate what makes your place or experience worth visiting.

If you’re part of a destination organisation, attraction or tourism business looking to strengthen your marketing and visitor engagement, get in touch to discuss how I can help.

👉 Get in touch to discuss tourism marketing support