Social Media and PR Support in Scotland
I provide strategic social media and PR support for businesses, charities and organisations across Scotland, helping them build awareness, engage the right audiences and secure meaningful media coverage.
My work combines clear messaging, strong storytelling and practical delivery — using social media, press coverage and digital content to support long-term visibility and growth.
Social media strategy and management
I help Scottish businesses and charities improve their social media presence through clear strategy and consistent delivery. This includes defining tone of voice, choosing the right platforms and setting realistic goals.
Some clients use this strategy alongside the training and tools I provide to manage their channels. Others prefer me to handle posting and ensure high-quality content is delivered consistently.
PR experience and media relationships
My background in broadcasting and media has given me a strong understanding of how journalists, editors and producers work, and what makes a story newsworthy. Over recent years, I’ve secured coverage for clients on BBC Scotland, STV, The Herald, National Geographic, Heart Scotland, Scottish Field, The Scotsman, The Scots Magazine and many regional titles, as well as a wide range of online and community media outlets.
That experience means I understand how editors, journalists and producers think, and what they’re looking for. I have a strong network of media contacts across Scotland and can help ensure your story reaches the right people, whether it’s a local feature, a national piece, or a broadcast interview.
PR campaigns for Scottish businesses and charities
I’ve delivered PR campaigns across Scotland that help businesses, charities, and tourism organisations stand out and connect with their audiences. Every campaign begins with understanding your goals and shaping a story that will capture attention across print, broadcast and online media.
My approach combines creative ideas with practical delivery, using photography, video, strong writing and social media to build momentum and long-term awareness. Campaigns are planned with clear objectives, whether that’s raising awareness, supporting growth, attracting visitors or strengthening trust.
From local community stories to major brand campaigns, I bring experience, media insight and a personal commitment to making your project a success.
Social Media & PR Case Studies
Below are a few examples of social media and PR work delivered for businesses and organisations across Scotland.
Social media and PR that support real outcomes
If you need support with social media, PR or wider communications, I can help you develop a clear strategy and deliver campaigns that build visibility and credibility over time.
Whether you’re a business looking to grow awareness or a charity with a story to tell, I’ll work with you to shape and share messages that reach the right audience.
👉 Get in touch to discuss social media and PR support