Social Media & PR in Scotland

Let me help you grow awareness, boost engagement, and improve sales through strategic social media and PR support tailored to the Scottish market.

I can devise and manage every campaign stage—online or in the media—to ensure you connect with your target audience and achieve real results.

Here are a few actions to get you started, and if you’d like expert support to elevate your social media and PR presence in Scotland, get in touch.

Scotland Social Media Support

For businesses in Scotland looking to improve their social media presence, I begin by developing a focused, tailored strategy—defining tone of voice, choosing the right platforms, and setting clear goals.

Some clients use this strategy alongside the training and tools I provide to manage their channels. Others prefer me to handle posting and ensure high-quality content is delivered consistently.

Let me know if you need help with content and/or posting.

PR Coverage in Scotland

If you need assistance with news releases and ideas to generate media coverage, I can help. With a strong network of media contacts, I can find the best platform, title, or broadcast outlet to promote your story.

I’ve helped clients get free coverage on BBC Scotland, BBC Radio 2, BBC News, Daily Mail, Scots Magazine, Scotland Life, Metro Newspaper, The Sun, and many more.

Let me find the hook or angle I can shape into a story and distribute it to Scottish media contacts.

Social Media and PR Content

You will benefit from compelling and ‘on-brand’ digital content to accompany any social media campaign or PR promotion. I produce video content and capture photography so you can get excellent visual elements for your campaign.

I can also help you get the best out of software like Canva, set up your brand and photography, create templates, and provide help to create content quickly.

The Importance of Google

Have you optimised your Google listing? If not, this is a valuable and essential way to drive your business and generate more web traffic, calls to the company, and visits.

I can help you get the best out of your Google listing, which will boost engagement and help improve your SEO rankings.

I can also help you get more customer reviews and manage responding to them more easily.

How to grow awareness of your Scottish Business

  • Optimise Google Business Listing

  • Devise a social media strategy

  • Capture digital content (photography/video)

  • Post reguarly on the right social channels

Contact me if you need assistance with social media and PR in Scotland, especially any of the topics below.

  • Create a PR strategy

  • Generate PR stories

  • Create news releases

  • Work with media contacts in Scotland