Social media and PR for Scottish businesses and charities

What I do

Social media review and strategy

Before posting more content, it’s worth understanding what’s working, what isn’t, and whether you’re on the right platforms for your audience.

A social media review looks at your current activity across all channels and identifies where the real opportunities lie. The strategy that follows sets out a clear approach — the right platforms, the right content, the right frequency — so that your time on social media is focused and purposeful rather than reactive.

For a broader review that covers social media alongside your website, search visibility and content, the Marketing Performance Audit covers all of this in a single piece of work.

Social media management

For clients who want consistent, high-quality social media without the time commitment, I provide ongoing management — creating and scheduling content, responding to comments where appropriate, and ensuring your channels stay active and on-brand.

Other clients prefer to manage their own channels with a clear strategy and occasional guidance in the background. Both approaches work, and I’ll recommend whichever makes more sense for your situation rather than defaulting to the option that’s most profitable for me.

PR campaigns

I’ve secured coverage for clients in BBC Scotland, STV, The Herald, The Scotsman, National Geographic, Heart Scotland, Scottish Field, The Scots Magazine and many regional and online titles.

That track record comes from understanding how journalists, editors and producers think — what makes a story newsworthy, how to pitch it, and how to support it with the right photography and content. I have a strong network of media contacts across Scotland built over decades of working in and alongside the media, including senior roles in Scottish broadcasting.

Every PR campaign begins with understanding your goals and shaping a story that will capture attention. Campaigns are planned with clear objectives — raising awareness, supporting growth, attracting visitors, strengthening trust — and delivered with strong writing, photography and social media support working together.

Press releases and media relations

For organisations that need occasional PR support rather than a full campaign, I provide press release writing, media list management, and project-based pitching.

A well-written press release with strong photography, sent to the right contacts at the right time, can generate significant coverage without a large budget. I help organisations identify what’s genuinely newsworthy, craft the story properly, and get it in front of the right people — rather than sending generic releases to irrelevant contacts and wondering why nothing lands.