Social Media & PR in Scotland
Let me help you grow awareness, boost engagement, and improve sales through strategic social media and PR support tailored to the Scottish market.
I can devise and manage every campaign stage—online or in the media—to ensure you connect with your target audience and achieve real results. I can also bring in my other services, such as photography, video, copywriting, and website development, for a structured campaign or small project.
Read on for more information and see some case study examples. If you’d like expert support to elevate your social media and PR presence in Scotland, get in touch.
Scotland Social Media Support
For businesses in Scotland looking to improve their social media presence, I begin by developing a focused, tailored strategy—defining tone of voice, choosing the right platforms, and setting clear goals.
Some clients use this strategy alongside the training and tools I provide to manage their channels. Others prefer me to handle posting and ensure high-quality content is delivered consistently.
Let me know if you need help with content and/or posting.
A Proven Track Record in the Media
My media background goes back to my early career in broadcasting, where I learned the importance of strong storytelling, timing and relationships. Over recent years, I’ve secured coverage for clients on BBC Scotland, STV, The Herald, National Geographic, Heart Scotland, The Scotsman, Scottish Field, The Scots Magazine and many regional titles, as well as a wide range of online and community media outlets.
That experience means I understand how editors, journalists and producers think, and what they’re looking for. I have a strong network of media contacts across Scotland and can help ensure your story reaches the right people, whether it’s a local feature, a national piece, or a broadcast interview.
PR Campaigns in Scotland
I’ve delivered PR campaigns across Scotland that help businesses, charities and tourism organisations stand out and connect with their audiences. Every campaign begins with understanding your goals and shaping a story that will capture attention across print, broadcast and online media.
My approach combines creative ideas with practical delivery, using photography, video, strong writing and social media to build momentum and long-term awareness. I work closely with clients to plan, manage and evaluate each stage, ensuring clear messages and measurable outcomes.
From local community stories to major brand campaigns, I bring experience, media insight and a personal commitment to making your project a success. If you’re looking for experienced PR and social media support in Scotland, get in touch to discuss how I can help or to request a quote for your next campaign.
Social Media & PR Case Studies
How to grow awareness of your Scottish Business or Charity
Optimise Google Business Listing
Devise a social media strategy
Capture digital content (photography/video)
Post regularly on the right social channels
Deliver a longer term media campaign
Contact me if you need assistance with social media and PR in Scotland, especially any of the topics below.
Create a PR strategy
Generate PR stories
Create news releases
Liaise with media contacts in Scotland
Create clear messaging