Committed to Sustainability

Doing My Part for Scotland’s Net-Zero Future

As a marketing consultant based in Loch Lomond & The Trossachs National Park, sustainability isn’t an add-on to my work — it’s part of how I operate. From the way I run my business to the organisations I support, I’m committed to contributing to Scotland’s ambition to reach net-zero emissions by 2045 in practical, meaningful ways.

Working and living in one of Scotland’s most important natural landscapes brings a responsibility to act thoughtfully, support conservation, and help others communicate their own sustainability journeys clearly and honestly.

Supporting conservation and local charities

I actively support local businesses and conservation organisations wherever possible. I’m proud to be a business supporter of Friends of Loch Lomond & The Trossachs, a charity dedicated to protecting the natural and cultural heritage of this iconic region.

To support their work, I’ve:

• Donated free access to my landscape photography library

• Dedicated five days of professional time to designing a new website at no cost

• Donated a portion of the profits from my photo and guidebook 101 Things to Do in Loch Lomond & The Trossachs to the charity

These contributions are designed to provide long-term value, not just short-term promotion.

Giving time, skills and resources

Beyond my local area, I offer discounted rates and additional support to charities and not-for-profit organisations across Scotland. This includes reduced fees for photography, video production, website design and marketing consultancy.

Organisations I’ve supported include Fife Carers Centre, The Maid of the Loch, The Great Trossachs Forest, The Preshal Trust, West Highland Way, and the Volunteer Tutors Organisation. Working closely with these groups has given me first-hand insight into the impact they make — and the challenges they face.

Promoting net-zero stories through marketing

I also use my professional skills to help organisations communicate their sustainability efforts clearly and credibly. From accommodation providers and rural businesses to community publications and suppliers, I’ve supported clients in sharing their journey towards lower emissions, responsible operations and long-term resilience.

Clear, honest storytelling plays a vital role in building trust, attracting support and encouraging positive change. Helping organisations explain what they’re doing — and why it matters — is something I care deeply about.

How sustainability shapes how I work

Sustainability also influences how I operate day to day. I prioritise long-term relationships over short-term campaigns, work remotely where possible to reduce travel, support local suppliers, and help clients build marketing foundations that last rather than chasing quick wins.

Working together

If your business, charity or organisation is on its own sustainability journey, I’d be glad to help. Whether you need marketing support, a new website, photography, video or content that aligns with your environmental values, I’ll work with you to create practical, responsible solutions that reflect what you stand for.

Get in touch to find out more.