Marketing Tips Blog

Here are some helpful guides, with practical advice on marketing and digital content. I hope you find them useful, and if you would like marketing advice for your Scottish business, charity or organisation please get in touch.

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Setting Up and Optimising Your Google Business Listing

Learn how to claim, set up, and get the most out of your Google Business listing to enhance visibility, manage reviews effectively, and make your business more discoverable online.

Photographing your Scottish Food and Drink Business

Discover how Scottish food and drink businesses, from producers to pubs, can use professional-quality photography to showcase their offerings and elevate their marketing efforts.

Why Invest in Professional Video for Promotion

Discover why professional video is essential for Scottish businesses and charities to expand their reach, engage audiences, and drive impact. Explore key benefits and recent examples.

Marketing Tactics for Scottish Charities

Discover proven marketing strategies to help Scottish charities boost donations, engage supporters, and create lasting impact. Expert advice with discounts and added value for charities.

Boost Direct Accommodation Bookings in Scotland

Discover proven strategies to increase direct bookings for your Scottish accommodation. Learn how to optimise your website, use social media, and craft enticing offers to attract more guests.