Marketing Tips Blog

This blog shares practical marketing advice based on real projects I’ve delivered for businesses, charities and organisations across Scotland.

The articles cover common challenges I’m asked about — from getting found on Google and AI, to using photography and video effectively, improving direct bookings, and strengthening marketing for charities and tourism businesses.

Each post is written to be clear, realistic and useful, whether you’re running a small business, managing a charity, or working in Scotland’s tourism and hospitality sector.

If you’d like help applying any of these ideas to your own organisation, feel free to get in touch.

Contact Paul

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Clear, Practical Marketing for Scottish Businesses and Charities

Helping Scottish businesses and charities communicate clearly, build trust and get found through websites, content, photography and practical marketing support.

Why Every Business Needs a Photography Content Bank

A behind-the-scenes look at why Scottish businesses benefit from photography content banks, with real examples from Glasgow, Loch Lomond, Stirling and Falkirk.

Marketing for Scottish Charities

Practical marketing and fundraising advice for Scottish charities, based on real experience with campaigns, video, websites and appeals across Glasgow and the west of Scotland.

Getting Your Scottish Business Found on Google and AI

Practical advice for Scottish businesses and charities on getting found on Google and AI, with real examples and simple steps that work

Photographing your Scottish Food and Drink Business

Discover how Scottish food and drink businesses, from producers to pubs, can use professional-quality photography to showcase their offerings and elevate their marketing efforts.

Why Invest in Professional Video for Promotion

Discover why professional video is essential for Scottish businesses and charities to expand their reach, engage audiences, and drive impact. Explore key benefits and recent examples.

Marketing Tactics for Scottish Charities

Discover proven marketing strategies to help Scottish charities boost donations, engage supporters, and create lasting impact. Expert advice with discounts and added value for charities.

Boost Direct Accommodation Bookings in Scotland

Discover proven strategies to increase direct bookings for your Scottish accommodation. Learn how to optimise your website, use social media, and craft enticing offers to attract more guests.