The Trossachs Trail
I was proud to work on the Trossachs Trail relaunch, a project highlighting one of Scotland’s most scenic and historically rich regions. Regarded as the birthplace of Scottish tourism, the Trossachs became a must-visit destination in the 19th century following the popularity of Sir Walter Scott’s 1810 poem The Lady of the Lake, set at Loch Katrine, which made The Trossachs famous.
This circular touring route through Loch Lomond & The Trossachs National Park showcases some of the area’s most iconic locations, including Loch Katrine, Aberfoyle, Callander, Loch Achray, the Duke’s Pass, and the Queen Elizabeth Forest Park. Scotland’s first designated geographical trail continues to offer a rich mix of heritage, natural beauty, and cultural interest for modern-day explorers.
I designed and built the new website for the Trossachs Trail, ensuring it was visually appealing, easy to navigate, and mobile-friendly for visitors planning their journey. I also provided all of the photography featured on the site, including the landscapes, landmarks, and atmosphere of the area’s vibrant villages.
To further enhance the visitor experience, I created a short introductory video to showcase the dramatic landscapes. In addition, I researched, wrote, and helped design the new printed leaflet and illustrated map—now available in local tourist hubs and online—which ties in with on-site interpretive panels installed at key points along the trail.
The Steamship Sir Walter Scott Trust led the project, working closely with Friends of Loch Lomond and The Trossachs. Local communities in Aberfoyle and Callander played an essential role in shaping the trail’s relaunch, helping to ensure the information provided is both locally relevant and helpful to a wide range of visitors.
The refreshed Trossachs Trail has proven to be a valuable tool for tourists and locals alike. It offers a self-guided way to discover the heart of the National Park by bike, boat and on foot, it supports local businesses, and encourages responsible travel. Visitors now have a clearer understanding of the area’s significance—past and present—thanks to the improved digital presence, accessible print materials, and engaging visuals throughout.
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