The Trossachs Collection

The Trossachs Collection is a thoughtfully designed group of self-catering properties near Aberfoyle, offering a peaceful countryside escape in the heart of Loch Lomond & The Trossachs National Park. The accommodation includes two spacious family homes and two cosy cabins, ideal for couples, families and small groups looking to explore the surrounding landscape.

I was brought in at an early stage to provide full-service marketing support, helping the owners successfully launch the business and establish strong foundations for long-term growth.

Building the brand and launch strategy

While the accommodation was still being developed and converted, we worked on the brand name, positioning and identity, ensuring it reflected the calm, high-quality experience the owners wanted to offer. This early clarity helped shape every subsequent decision, from visuals to messaging.

Once the properties were ready, I captured a full suite of professional photography and video content, showcasing the interiors, outdoor spaces, setting and overall guest experience. This content played a vital role in building trust, attracting enquiries and supporting direct bookings from the outset.

Website design and booking integration

I designed and developed a dedicated website for The Trossachs Collection, built to clearly present the accommodation, location and experience while making booking intuitive and straightforward.

The site integrates a booking system that allows owners to manage availability, pricing, and reservations across multiple platforms while maintaining control over customer communications. Automated confirmations and messaging have streamlined the guest journey and reduced admin time, delivering real operational benefits.

Ongoing support and training

In the early months following launch, I provided hands-on support to help the business gain momentum and start generating bookings quickly. Alongside this, I delivered training so the owners could confidently manage their website, content and digital presence themselves.

It’s been rewarding to see the business grow and to watch the consistently strong reviews they’ve earned from guests enjoying this special part of Scotland.

Looking to improve your accommodation marketing?

If you run a holiday accommodation business in Scotland and need support with branding, website design, photography, video content or increasing direct bookings, I’d be delighted to have a chat and explore how I can help.

👉 Get in touch to discuss accommodation marketing support

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