Start with a clear, independent view of your marketing
Most businesses don’t have a marketing problem — they have a clarity problem.
You’re doing the work. You’re investing time and money. But it’s not always clear what’s working, what isn’t, and where to focus next.
That’s where a structured audit comes in.
I work with businesses, charities and organisations across Scotland to provide a clear, independent view of their marketing — helping you. For some businesses this leads to quick improvements. For others, it becomes the foundation for longer-term support
The Problem
Many of the clients I work with are dealing with similar challenges:
Marketing activity feels inconsistent or reactive
It’s unclear which channels are actually delivering results
Messaging doesn’t fully reflect the quality of the business
There’s limited time or internal resource to step back and review
New opportunities — particularly around AI — are difficult to assess
There’s often a lot of effort going in, but not enough clarity coming out.
The Solution
A structured audit gives you that clarity.
It provides a clear, objective view of your marketing, identifies opportunities, and sets out practical next steps — so you can move forward with confidence.
For most clients, this is the best place to start.
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Marketing Performance Audit
A full review of your current marketing activity — including your website, content, visibility and positioning.
Designed to help you understand what’s working, what isn’t, and where to focus your efforts.
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AI Readiness Audit
A focused review of how your business is positioned for AI — including how you appear in AI-driven search, how your content is structured, and where the opportunities and risks lie.
Plus discover how AI tools could boost your business performance.
Additional Reviews
For businesses with more specific requirements, I also offer targeted reviews and strategy support.
Brand Voice
Clarifying how your business communicates — ensuring your tone, messaging and positioning reflect what you actually do.
Social Media Review and Strategy
A clear assessment of your current activity, with practical recommendations on what to focus on and what to stop doing.
Full Marketing Strategy
A more detailed, structured plan for businesses looking to take a broader, longer-term approach to their marketing.
If you’re not sure where to focus, starting with an audit is the simplest and most effective next step.