Marketing insights for Scottish businesses, charities and organisations

Practical guidance on marketing, websites, content and AI — based on real work with businesses across Scotland.

If you’re trying to understand what’s working, what isn’t, and where to focus next, these insights are designed to give you clear, usable answers.

Paul Saunders Paul Saunders

Marketing for Scottish Charities

Practical marketing and fundraising advice for Scottish charities, based on real experience with campaigns, video, websites and appeals across Glasgow and the west of Scotland.

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Paul Saunders Paul Saunders

Why Invest in Professional Video for Promotion

Discover why professional video is essential for Scottish businesses and charities to expand their reach, engage audiences, and drive impact. Explore key benefits and recent examples.

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Paul Saunders Paul Saunders

Marketing Tactics for Scottish Charities

Discover proven marketing strategies to help Scottish charities boost donations, engage supporters, and create lasting impact. Expert advice with discounts and added value for charities.

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Paul Saunders Paul Saunders

Boost Direct Accommodation Bookings in Scotland

Discover proven strategies to increase direct bookings for your Scottish accommodation. Learn how to optimise your website, use social media, and craft enticing offers to attract more guests.

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