Marketing for Scottish Holiday Accommodation

I provide specialist marketing support for holiday accommodation providers across Scotland, helping owners increase direct bookings, improve occupancy and present their properties at their very best.

Based in Loch Lomond & The Trossachs, I work with a wide range of accommodation businesses — including hotels, B&Bs, self-catering cottages, lodges, glamping sites, pods, campervan stops and unique stays. My support combines photography, video, websites and marketing strategy to help you stand out in a competitive market.

If you run holiday accommodation in Loch Lomond, you can also request a free listing on my sister visitor site, See Loch Lomond, helping you reach people actively planning trips to the area.

👉 Get in touch to discuss accommodation marketing

Accommodation Photography That Drives Bookings

High-quality photography plays a crucial role in how guests choose where to stay. Strong visuals build trust, set expectations and can directly influence enquiries and bookings.

I provide professional interior and exterior photography to showcase both your accommodation and its setting. Where helpful, I can also license scenic Scottish landscape images from my own local library to add context and atmosphere to your website and listings.

Accommodation Videos that Inspire Bookings

Video is a powerful way to bring your accommodation to life. Short, engaging films help future guests understand the space, the experience and the surroundings in a way still images alone can’t.

I create accommodation videos that showcase interiors, facilities, outdoor spaces and nearby attractions, using smooth cinematic footage and aerial drone shots where appropriate. These videos work well on websites, social media and booking platforms, helping turn browsers into bookers.

Website Design for Accommodation Providers

I design easy-to-manage Squarespace websites for holiday accommodation businesses across Scotland, with a clear focus on increasing direct bookings and reducing reliance on commission-heavy platforms.

I can integrate booking systems, enquiry forms and availability tools, creating a straightforward setup that works for you and your guests. Your website will showcase the experience clearly, highlight what makes your accommodation special, and make it easy for people to book with confidence.

Holiday Accommodation | Case Studies

Below are examples of marketing and digital projects delivered for accommodation providers across Scotland.

How I help drive bookings and profitability

I support accommodation providers with practical, flexible marketing, including:

  • Professional accommodation photography

  • Short promotional videos

  • Strategy to increase direct bookings

  • Website design and optimisation

  • Brand development for accommodation businesses

  • Improved online visibility and presentation

  • Support with pricing, positioning and channels

Support can be delivered as a one-off project or as ongoing help, depending on what you need.

Let’s get started

If you’re looking to improve how your accommodation is presented online and increase bookings, I can help.

Whether you need new photography, a video, a website refresh or a clearer marketing strategy, get in touch and tell me a bit about your property and your goals.

👉 Get in touch to discuss holiday accommodation marketing