Long-term marketing support for a growing family-run business in Central Scotland
Fraser C Robb is a family-run agricultural and groundcare machinery business based in Drymen, supplying both domestic and commercial customers across Central Scotland.
I’ve worked with the business for over a decade. What started as individual projects has developed into a long-term working relationship, where I provide ongoing marketing support across strategy, content and delivery.
Over that time, I’ve effectively become part of the wider team — helping to ensure the business stays visible, communicates clearly, and continues to grow.
The approach
Rather than tackling this through a series of one-off projects, we built a longer-term approach.
My role has been to provide ongoing marketing support, combining strategic input with practical delivery across the areas that matter most — website, content, campaigns and video.
The focus has always been on consistency. Making sure that activity is regular, joined up, and aligned with the direction of the business, rather than starting and stopping.
That consistency is what allows marketing to build over time, rather than relying on short bursts of activity.
What was delivered
Over the years, the work has covered a wide range of activities, depending on what the business needed at the time.
This has included ongoing website development and content updates, social media and digital marketing support, and the planning and delivery of campaigns across the year.
Video has become a particularly important part of the work, helping to showcase products in a practical, straightforward way that customers understand.
More recently, I supported the development and launch of a television advertising campaign, as well as securing grant funding to improve the business premises, including new exterior signage and presentation.
Alongside the core business, I also supported the development of Drymen Business Hub — preparing the business plan, helping secure £75,000 in funding, and delivering the website and ongoing promotion.
Fraser C Robb - 2026 TV commercial
Video content & visibility
Video has played a key role in helping customers understand what Fraser C Robb offers.
Product demonstrations, explainers, and practical videos let people see equipment in use before they visit or get in touch, which builds confidence and reduces uncertainty.
The business’s YouTube channel now has over 3.7 million views, and video content has become a consistent source of interest, enquiries and engagement.
The impact
The biggest change hasn’t come from a single campaign or project, but from consistent activity over time.
Marketing is now more joined-up, more consistent, and more closely aligned with the needs of the business. Products and services are communicated more clearly, and the business maintains a strong, visible presence across multiple channels.
That consistency has supported the business's ongoing growth and allowed marketing to play a more active role in its development.
Ongoing support
This is an ongoing relationship that continues to evolve.
Having a consistent point of contact means marketing can respond quickly to new opportunities, support new developments, and stay aligned with the wider direction of the business.
It removes the stop-start nature that often affects marketing and replaces it with something much steadier and more reliable.
Who this approach works for
This kind of support works particularly well for established businesses that are doing well but know their marketing could be stronger
If your marketing feels inconsistent, or you’re relying on occasional bursts of activity rather than a clear, ongoing approach, this is often where things start to change.
Can I help you?
If this sounds familiar, the best place to start is a straightforward conversation about where you are and what might work better.
Trusted by businesses across Scotland
★★★★★
“Paul has been instrumental in the development of our business. I would have no hesitation in recommending Paul - He is a fab person and would benefit any business he works for!
— LORNA ROBB, FRASER C ROBB
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