Loch Katrine — destination marketing and PR for a national heritage icon

Save Our Steamship — £750,000 raised

I worked on the ‘Save Our Steamship’ appeal — a major public fundraising campaign to secure the restoration of the Steamship Sir Walter Scott. This achieved:

• £750,000 secured for the vessel’s full restoration

• £130,000 grant award from the National Lottery Heritage Fund

• National and international media coverage across television, radio, print and online

The campaign worked because it tapped into the huge public affection for the Steamship and built a compelling case for keeping her sailing. At the heart of that case was accessibility — the Steamship’s ability to bring Loch Katrine’s extraordinary landscape within reach of everyone — and that became one of the most powerful and positive outcomes of the appeal.

Ongoing PR and national profile

Beyond the fundraising campaign, the ongoing PR work has kept Loch Katrine consistently visible in national media — supporting visitor numbers, seasonal campaigns and major milestones including the Steamship’s 125th anniversary in 2025.

Coverage has spanned television, radio, print and digital — positioning Loch Katrine not just as a local attraction but as a genuine national destination.